The geolocalized consumer platform integrates compelling content, retail and promotional information and more in one easy-to-use tool
(November 10, 2022; Mendoza, Argentina)— Acclaimed Argentinian winery Bodega Trivento has launched Wine Compass, a cutting-edge digital platform designed to deliver relevant content directly and sustainably to its customers, offering new ways to enjoy Trivento wines through photography, recipes and more. The platform is accessible via scanning a QR code printed on labels of the Trivento Reserve Malbec beginning with the 2021 vintage. Users may find short documentaries about the harvest and vinification, virtual tours of the Mendoza winery, a complete season of podcasts recorded by the Trivento winemakers, and vegan recipes to pair with the wines complete with cooking demonstrations.
Beyond content, Wine Compass utilizes geolocation to present users with a curated list of retailers in their area to purchase Trivento wines.
“The platform was conceived bearing in mind two important aspects of the Trivento brand: innovation and sustainability,” says brand manager Juan Jose Gil.
A certified B Corporation, Trivento has gained global momentum through strategic investments in infrastructure, technology, and vineyards, as well as enhanced sustainability initiatives. Wine Compass will replace the physical “bottleneck” materials normally found on bottles of Trivento Reserve Malbec with a simple QR code that contains all the information previously printed and more. Users will have the option to discover the innovative and impactful actions the winery has taken towards social and environmental care.
The platform has been developed in seven languages: Spanish, English, Portuguese, French, German, Dutch and Danish. Additionally, users may personalize their tastes through a subscription that gives them exclusive benefits.
Wine Compass may be accessed by scanning the below QR code:
About Bodega Trivento
Rooted in the energy of Argentina’s passion for wine, Trivento—meaning three winds — is synonymous with expressive, terroir‐driven Malbec that paints a vivid portrait of Mendoza’s high‐altitude vineyards in the foothills of the Andes Mountains. The character and quality of each wine is guided by the spirited vision of Chief Winemaker Germán di Cesare, who honors the varied soils, mountain snowmelt and powerful winds that shape Mendoza’s vines.
Three distinct Trivento collections highlight the unique characteristics of two coveted sub‐regions in Mendoza, Luján de Cuyo and Uco Valley: Eolo, a limited-production single‐vineyard luxury Malbec from century‐old vines; Golden Reserve, a passionate expression of treasured and historic Malbec vines; and Reserve, a beloved collection crafted predominantly from estate vines that includes the ascendant Maximum Red Blend and the #2 best‐selling Malbec in the U.S. Founded in 1996 and today a Certified B Corporation, Trivento welcomes visitors to experience the wine and culture of Mendoza at Bodega Trivento in Maipú or through a virtual tour of the winery’s modern art space, vineyards and barrel room.
For more information on Bodega Trivento, please visit www.trivento.com.
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