Broadbent Selections Announces New Executive Leadership Position

October 28th – Richmond, V.A.—Broadbent Selections Inc., a leading importer of fine wines, has appointed Molly Choi to the newly created position of Senior Vice President, Director of Marketing and Brand Management.

Choi comes to Broadbent with more than 20 years of experience in the wine industry. She spent the majority of career with the importer Cape Classics in various marketing and sales roles, most recently as their EVP of Business Intelligence.  Before joining Broadbent in Fall 2022, she spent two years in the cannabis industry leading a national sales team for the packaging company, Greenlane.  A native of Buffalo, NY, Molly graduated from Bowling Green State University in Ohio, and resides in New York City with her husband and daughter.

In this new role, Choi will develop and execute strategic business plans for brands in Broadbent’s portfolio and oversee the company’s marketing initiatives and press relationships. 

Bartholomew Broadbent, Founder and CEO, shared, “Molly Choi is one of the executives in the wine business whom I’ve admired and respected for more than a decade. She has a wealth of knowledge and experience in our industry with vast skillsets across multiple disciplines and will be a tremendous asset to the company. I’m proud that Broadbent Selections has grown and established itself to attract top talent and look forward to our continued elevation as a business.”

About Broadbent Selections

At Broadbent Selections, we proudly and passionately represent wines and spirits with soul. Our portfolio of highly curated, exceptionally delicious bottlings that are artfully crafted by families with deep-rooted histories and a high regard for tradition. Spanning across 14 countries, our wineries, domaines and estates each express a unique spirit that comes to life in the glass. 

It has been said that the difference between a good meal and a great meal is that with the former, you finish thinking, “The food was good”. With a great meal, you think, “Life is good”. That sentiment of delight and satisfaction is what we strive to continually deliver with every bottle that carries a “Broadbent Selections” logo.

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