Colangelo & Partners Named Agency of Record for New Frontier Wine Co. 

Napa-based collection of global wine brands expands communications program

Napa, Calif., October 12, 2022 – New Frontier Wine Co. has announced that Colangelo & Partners, a fine wine, spirits, and food-focused integrated communications agency, will be its agency of record. Colangelo & Partners will develop and execute a comprehensive communications strategy targeted to key media, trade and consumer stakeholders. The partnership will focus on engaging new and current consumers through strategic media relations, social media, events and partnerships. 

Colangelo & Partners will work on a range of traditional and new media activities across New Frontier Wine Co.’s collection of 44 global brands. The agency will focus on domestic wineries, including Lithology, Justice, Waypoint, Pursuit, Renwood, in addition to international  wineries, including Alkina, Otronia, Devoción, Château de Bleyzac, Château Maubert and Château de Langalerie. New Frontier Wine Co. joins a growing roster of prestigious California and international accounts at the agency, including Paul Hobbs, Quintessa, Charles Krug Winery, Larkmead Vineyards, Far Niente, Frescobaldi Toscana, Maisons Marques & Domaines and Ornellaia.

“We are excited to partner with Colangelo & Partners and reintroduce New Frontier Wine Co.’s collection of brands from some of the best vineyards and winemakers in the world to consumers across the country,” said Jim Silver, Managing Director of New Frontier Wine Co. “We look forward to welcoming guests to our flagship Napa tasting lounge and sharing our authentic wines, pursuit of excellence and winemaking philosophies with a wider audience.” 

Inspired by the great terroirs that make wine endlessly complex and perpetually compelling, New Frontier Wine Co. wines are linked by a commitment to excellence in farming and winemaking. Each winery strives to push the limits of premium viticulture and winemaking, thus exploring and exposing the “new frontiers” of wine. The brands also share centralized ownership under global vintner and humanitarian Alejandro Bulgheroni. This connection allows the wineries to pool their collective resources and expertise across continents, leading to the creation of exceptional wines. The New Frontier Wine Co. tasting lounge in downtown Napa, California is the collective’s flagship location which showcases all of the wineries and their offerings in a casual, living-room style environment and outdoor patio.

New Frontier Wine Co. believes in bringing together the best vineyards and winemakers to craft wines of uncommon sophistication. Their domestic team includes some of California’s most awarded winemakers – including Michel Rolland, Philippe Melka, Mayaan Koschitsky and Matt Sands – who blend the wines together, resulting in releases that are true collaborations and which showcase their legendary terroirs with remarkable complexity. 

About Colangelo & Partners

Colangelo & Partners specializes in premium food, wine, and spirits brands, and has long-established relationships with the key press that drive these business categories and help determine the industry leaders. Agency principals have years of experience in retail and distribution as well as communications, a rare combination that gives Colangelo & Partners invaluable insights into consumer purchasing behavior. The agency focuses on ‘closing the loop’ between creative communications programs, distribution, promotion, publicity, and the consumer in order to maximize the efficiency of its communications programs and deliver measurable results.

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