Wine Insiders Selects Ambassador to Receive a $100,000 Cash Prize and a Globetrotting Wine Adventure

Emma Davis from New York City Beat Overwhelming Competition to Become The 2023 Ultimate Wine Insider

LOS ANGELES, October 27th, 2022 – Wine Insiders, the Internet’s leading destination for premium wine at everyday low prices and Wine Enthusiast’s 2021 Top 5 Best Value Retailer, announced that it has enthusiastically selected Emma Davis from New York City as its first international Ultimate Wine Insider, as a capstone to its 40th-anniversary celebration. Her grand prize includes a $100,000 cash payment, learning the craft from expert winemakers in four countries, and helping to craft new wines that Wine Insiders will market across the United States.

Emma was chosen from a rigorous selection process and won out against an overwhelming response to the contest. She will spend 2023 living the jet-setting wine lifestyle and documenting her journey as she helps craft a new line of wine and rubs elbows with some of the biggest names in the industry.

The experience will culminate in four week-long luxurious trips to artisanal wineries: 

  • Cremaschi Furlotti – a fifth-generation, 130-year family winery in Loncomilla Valley, Chile, that produces 75+ varieties
  • Cantina Etrusca – third-generation family winery crafting wine in the heart of Italy’s Tuscan countryside for nearly 70 years
  • Radford Dale – minimal intervention winery producing uniquely South African wines in Stellenbosch and the Cape of Good Hope
  • Château de Monbazillac – 16th-century castle producing renowned white wines in Périgord, Southwest France

Wine Insiders, the pioneering brand managed by DRINKS, developed the once-in-a-lifetime opportunity to celebrate 40 years of heritage in the wine industry. It has delivered award-winning premium wine to two million households in 41 states plus D.C. The Ultimate Wine Insider role was created to embrace the rising importance of the consumer in the marketplace and give them a well-earned place at the industry’s table.

“We are delighted to celebrate 40 years of better wine delivered with Emma, our first Ultimate Wine Insider,” said DRINKS Co-Founder & President of Wine Insiders Louis Amoroso. “Her infectious wit and passion for wine made her the perfect representative of what Wine Insiders is all about. I am grateful customers have connected so deeply with the Wine Insiders brand, and I am thrilled for what the next 40 years have in store.”

Davis grew up in Portland, OR, and moved to New York City over a decade ago. She holds a Bachelor of Music in Musical Theatre from New York University Steinhardt. Emma is an arts professional in NYC and has spent the past two years working at Manhattan School of Music, where she is Assistant Director of Admission. When not working, you’ll find Emma singing, drinking wine, and watching reality television with her husband, Joe, and dog-child, Ruthie.

Emma and the Wine Insiders team will begin preparations for their 2023 world tour in January. Keep track of their activities at

About Wine Insiders

Wine Insiders, with 40 years of heritage and home delivery to two million households across the country, is the nation’s Direct to Consumer wine leader. Wine Insiders offers a curated selection of award-winning premium wines to customers in 41 states plus D.C. Customers receive fast, no-cost shipping on orders of more than six bottles and a 100% customer satisfaction guarantee with each purchase. Wine Insiders’ offerings include individual bottles, packs of six or twelve, and a no-obligation wine club for a hassle-free way to explore the world of wine.


DRINKS powers digital commerce for the $250 billion alcohol market. The company enables alcohol ecommerce for leading retailers, online marketplaces, and wineries, eliminating a century of red tape with simple-to-use enterprise-grade technology. Electriq, DRINKS’ digital growth marketing agency, extends the company’s unparalleled beverage alcohol and ecommerce experience to create best-in-class customer experiences in the wine industry and beyond. Patented DRINKS IQ technology leverages Artificial Intelligence to better understand the science of selling. DRINKS was named a Top Place to Work by Built In LA for the last four years, one of America’s Best Startup Employers by Forbes for two consecutive years, Most Innovative Retail Model by Modern Retail in 2020, and its Wine Insiders brand was named one of America’s Best Value Retailers by Wine Enthusiast in 2021.

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